Victoria Bay is a Korean brand known for its high quality dress shirts and blouses for women. It also offers dresses, skirts and pants usually targeted for the working business women. The concept is mainly formal but with a feminine twist catered to the trend sensitive needs of the young Korean women. Some of the main clothes were worn by Korean celebrities such as Korean actress Kim Tae Hee, Moon Chae Won, Kim Hee Sun as well as the ice skater Yuna Kim.