"UOF" of "Ultra Fashion", located in Hongdae is a club style clothing store. It started originally as an online shopping mall, and opened up to an offline store. Its concept is street fashion style and club style, so it is beloved by teenagers and youngsters in Hongdae.
Inside the store, you will be wondering whether it is a clothing store or a club. With flashing neon lasers everywhere, and trendy club music playing, it is truly fun to shop at "UOF"!