Opened in 1976, it's the main branch of Lotte Department Store. Situated in Myeongdong nearby Euljiroipgu station (Line 2 Subway), it's connected with Young Plaza and Lotte Hotel, attracting hundreds of travelers and visitors from all over the world.
Renovated in 2001, assigned the 11th floor for traditional Korean products and the 10th floor with brand new concept of imported products. Cosmetics can be found in 9th floor.
The Department Store in which composed of 14 stories including the Lotte Duty Free Shop, and the premium AVENUEL store which offers luxury brand goods like Chanel, Gucci, and Louis Vuitton.
It basically has everything and offers a variety of discount and sales options to allure shopping customers.
Korean Department Stores usually have a food court on the basement floor and restaurants on the top floors.
Great choice to shop when you want branded products with less cost, since it's dutyfree. It's also nice place to go window shopping and took selcas on entrance with big ad boards featuring all the top class Korean actors/actress who become icons of this Dutyfreeshop.
DaL V
It's a must if you are looking for luxury brands products. If that's you just go with a luggage like a lot of people do, and have fun =)