Sangsangmadang is one of the key places that represents Hongdae area(Hongdae University district).
The eleven-story Sangsangmadang building houses a cinema, live performance hall, art gallery, and studio.
On the first floor there is an art square, which displays and sells crafts and accessories handmade by designers. On the second floor is an art gallery displaying artwork by Korea’s contemporary artists, and work by Korea’s young artists is available for sale on the third floor, offering a glimpse into today’s young society in Korea. In the basement cinema, independent films from Korea and abroad are shown, and the underground live performance hall features various performances such as music, dance and theater.