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All about SMTOWN in Seoul
Recently, SM has been aggressively expanding its merchandise and offline business, which is a good news for the SM fans who want to be closer to their idols and artists. And Trazy has come up with a list of all the places in Seoul that are related with the SMTOWN kingdom, where you can experience buying goods and meeting your stars occasionally.
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Destination List
SM Training Center
It used to be the SM Entertainment Headquarter which is under renovation. It will become the official global artist training center.
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SMTOWN@coexartium
A 5 story multiplex building consisting of a merchandise shop, cafe, music lounge, studio and theater. Located right next to COEX shopping mall, it's truly a heaven for the SM fans.
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SM Entertainment Building (Headquarter)
It's the new Headquarter building located in the Cheongdam-dong neighborhood. You'll be able to see SM artists if you're lucky!
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SM TOWN STARDIUM (SM TOWN 스타디움)
Where you can purchase one of a kind T-shirt by choosing initials or handwritten messages of the SM artists.
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