A 5 story multiplex building consisting of a merchandise shop, cafe, music lounge, studio and theater. Located right next to COEX shopping mall, it's truly a heaven for the SM fans.
Where you can purchase one of a kind T-shirt by choosing initials or handwritten messages of the SM artists.
It's the new Headquarter building located in the Cheongdam-dong neighborhood. You'll be able to see SM artists if you're lucky!
One of the original goods stores located in Myeongdong shopping district. You can find all sorts of items and goods of your favorite SM artist.
It used to be the SM Entertainment Headquarter which is under renovation. It will become the official global artist training center.