Samcheongdong is my favorite neighborhood in Seoul. It's in the area where cultural places abound (museums and art galleries, Gyeongbokgung, Bukchon, Gwanghwamun Square, Jogyesa Temple, Changdeokgung) yet they marry well with the modern times as can be experienced in the abundance of cafes, stores, and restaurants. In all of my trips to Seoul before, I always prefer to stay in Samcheongdong because the place is perfect for early morning walks.