A land is good for youngster who want to buy "fashion with style" and do not mind the slightly more expensive price. the atmosphere is totally for the young
My favourite place to shop in Hongdae, its 5levels of goodness all in one building. They offer both male and female clothing. There are a mix of both expensive and inexpensive clothing, in my opinion the expensive ones are better in design and quality (made in korea duh!). Also, Aland stocks some local designers labels and foreign brands like cheap monday. A great place to shop but it gets abit overwhelming due to the variety of choices available. A place you have to go when you are in Hongdae, plus its really easy to spot because of how unique this building is!
This store is always interesting to go to. I would say that this store is the embodiment of the Korean style that you see on the streets, especially around the Hongdae area!