Sbenu is a combined word of "S"hoes and "Benu" which is a legendary immortal bird, meaning immortal shoes. This Hapjeong store is where the Sbenu Headquarter is located. Sbenu had a big hit among the Koreans with its stylish designed sneakers and has been recently gaining popularity with aggressive promotions by Korean celebrities including AOA (Ace of Angel), IU, Song Je Rim and more. Also recently Hollywood actress Chloe Moretz became the official model of Sbenu as well. But some consumers have complained about its quality and originality of design, expressing suspicions over whether it has copied great designs from other brands. Despite these charges, Sbenu is becoming one of the most popular shoe brands in Korea. The brand also offers clothes and accessories.