Great, really great beef ribs.
They are so tasty and fulfilling!
Don't go alone or in a small party because you probably won't be able to finish the small portion unless you are 3 people (or 2 people who eat really really a lot). Therefore, although the small portion is 35,000 won, if you share it among 3 people you will pay less than 15,000w per person. Totally worth it.
For me it was a bit spicy, but it's an enjoyable spice as the beef has a lot of taste (not just pure spicy as many korean foods). For a Korean person, this place wouldn't really count as spicy.
It is a bit tricky to find the first time you go... but if you get off at Apgujeong exit 3 and follow the main road and then turn left on the right one, you will eventually find it ^^
Also, there are other branches. I visited the Hanti branch and that one is easier to find as it is on the main road at the exit of the Hanti subway stop (line yellow, bundang)