Jongno Flower Market Alley is only 110 meters in length and was established by relocating 150 street stalls from Kwangjang Market. It is a specialized street built in accordance with the Project for Jongno's Welcoming Streets undertaken by Jongno-gu Office. There was an effort to clear the main thoroughfares in Jongno of the overwhelming amounts of street vending carts and relocate them to specialized alleys in order to make the streets easier to navigate and more pleasing to the eye. The flowers, succulents, trees and seeds all together are certainly pleasing to the eye now.