JOYRICH Korea is the Korea branch of the LA based fashion boutique brand and store JOYRICH. It's located in the heart of Garosugil, Sinsa-dong, a place known for bringing the latest hip fashion trend in Korea. JOYRICH is also known for being loved by Korean K-pop Idols such as Super Junior, Shinee, Sistar, Infinite, 4minute and more with its unique and somewhat kitch yet stylish fashion items on a three floor store.