Boy Who Cried Wolf (BWCW)

"Boy Who Cried Wolf (BWCW)," located on Garosugil Street in Sinsa-dong, is a pop-up store that sells all kinds products and goods that are related to a popular Korean idol group called, "EXO." The place is decorated with a motif from EXO's title song from the first repackage album named "Growl."

BWCW is an abbreviation for 'Boy Who Cried Wolf.' BWCW is basically a world of EXO. At the Common Room & Theater, you can meet around 150 kinds of design products related to EXO. You can find all kinds of things, from T-Shirts with EXO members' caricatures and a symbol of EXO printed on, jumper, cap, socks, bags to candles, you name it!

The interior of BWCW is decorated as a school, since the concept of the first album of EXO was students with uniforms on. Each section of the building demonstrates a class room, a principal's office and a dorm room. For example, on the second floor, there are desks and chairs in the class room, and in the principal's office, you can find a display of thick books and trophies.

On the basement floor, like a gymnasium, there are sandbag, basketball, etc as well as cabinets, which are decorated with names of the members of EXO. These cabinets are letter boxes, in which fans could put their letters to EXO members and they are actually sent to the members.

On the first floor of the building, there is a Cafetorium where visitors can enjoy snacks and drinks, where each of the menus are named after the members of EXO.

In the Library section, you can meet from CDs, post-its, photographs, stationery products, tumblers to accessories for mobile phones.

* BWCW runs till February 2nd because it is just a temporary pop-up store. But don't worry EXO fans! A multi-shop that sells all kinds of products related not only EXO, but whole SM entertainment family members, will open up at COEX in Samsung-dong, Seoul, in the first half of 2014.

Photography in courtesy of http://blog.naver.com/gjwjddms27/70178159291

516-12 Sinsa-dong, Gangnam-gu, Seoul, South Korea