This is the new SM Headquarter is located in Seongsu-dong, the north-eastern part of Seoul. It's one of the trendiest neighborhoods in Seoul these days.
SM has moved right next to Seoul Forest Park.
If you're lucky enough, you could probably meet some of the SM celebrities such as Boa, TVXQ, Super Junior, SNSD, SHINEE, F(x), EXO, RedVelvet, NCT, Aespa and others.
住所
83-21, Wangsimni-ro, Seongdong-gu, Seoul, South Korea
Patience is the key if you really want to see your favorite SMTown idols. Not really a very comfortable place to stay and wait around for them especially in the middle of winter lol but it is a must-visit if you're a k-pop fan! Was priveleged to see Lee Soo Man himself when we were waiting for any idol to come outside XD
Vivian Y
Must-see for K-pop (especially SM) fans, but other than that, there's nothing to do here except hope that you may meet idols.
DaL V
It's easy to get there, if you get lost, just keep walking ahead of FNC Entertainment Building. You'll find a park, walk to your right and voila SM building. Good luck and take a pic if you are a fan =)